ASSESS YOUR BRAND
Building a brand is a long-distance race.
This test will help you to self-diagnose the strength of your brand. At the end of the questionnaire you will receive a score explaining the level of your brand, but also the steps to follow and the focus to work on.
Please note that this test only takes into account the point of view of the person filling out the questionnaire. There may be a gap between your perception and the reality in the field. Keep in mind that a brand is the sum of the people working within it.
While completing the test, think about where your brand stands today.
See you on the other side!
BTW, this test is inspired by the book 60 Minutes Brand Strategist by Idris Mootee