THE WORK PRINCIPLES OF NEMESIS
Graphic design is nothing without strategic impulse. And brand strategy is dead without creative solutions.
A company leader is lost without a devoted team. And employees' commitment is restrained without inspirational leadership.
Business plans are fragile without customer trust. And audience engagement is destroyed without brand meaning.
There are no ways to create brands-in-kit, it’s an overall and holistic approach of both the business and the brand experience that turns commodities into brands.
So we’ll never compromise on how we do branding.
HOW WE HELP CREATE MEANINGFUL BRANDS
We won’t lie, our method isn’t for everyone and not everyone is able to create or be a “real” brand . It’s a long and thorough process, where we dive deep in the nitty-gritty of all the layers of a business to ensure cohesive and sustainable results when (re)designing the brand identity.
We packaged our services in a phase-based approach:
Four phases that complements/supports one another, let’s take a look.
Uncovery — Align business, humans and brand experience.
Branding starts by meeting at the intersection of internal needs, external realities and business challenges.
Into the deep.
We need to adapt to people working within the companies. Our branding journey starts by discovering the inner purpose of a company, finding what is its legitimate drive. We collect significant informations about our client’s business by diving inside their culture, history and people.
This phase is necessary to bring light on the field issues and reveal actionable insights. And no, it’s not a phase that “builds culture”. Culture is the by-product of consistent behaviour.
Brand DNA — Shape consistent brand narrative and turn it into brand strategy.
Branding transforms segments of a company’s DNA into an inspiring narrative that will guide products, communications and corporate decisions.
Be your vision.
There’s a big difference between truly standing for something and saying that you do. Everyone, right here right now, can have a vision or a “why”, but is it authentically yours though?
Brands have a point of view. Working our way through what has been uncovered in the previous phase, we help companies, leaders and team-members to articulate their legitimate purpose in an approach that is embraced by their team, embodied by their products/services and understood by their clients.
This phase clarifies the brand DNA, bringing it to life into a brand strategy roadmap: a top-to-bottom plan that impacts multiple aspects of an organization. Here’s the phase that refines the consistent behaviours that creates the brand culture.
Brand Identity — Express brand purpose with visuals, imagery and tone of voice.
Branding reconnects business to creativity, by creating visual identities that bring the company’s purpose to life.
Not (just) a logo
It’s not about a logo or a set of graphic attributes. Brands must make sure their beliefs are delivered to the world with the intent to reinforce the brand strategy and key brand messages. It’s about designing with meaning to serve the brand purpose and convey a unique brand personality.
This phase is straightforward: empower companies with the visual expression of their brand DNA to reach their customers.
Deployment — Brand experience
Branding is lived by people through the experiences and interactions they have with a brand.
IRL, Digital, Social
With clear vision, brand personality and identity, it’s time to rework all the touchpoints necessary to give brands the means to federate, connect, receive and then convert…
This is the last phase, critical to rewire the way the company and its audience interact, now that the brand is renewed. It’s time to show the world you not only talk the talk, but walk the walk.
THE DISCIPLINES WE USE TO SHAPE BUSINESSES
Tone of Voice
Web and digital
THE PEOPLE BEHIND NEMESIS
PARTNER AND BRAND STRATEGIST
PARTNER AND CREATIVE DIRECTOR
PARTNER AND DIGITAL DIRECTOR