Brands are the sum of people working within it.
We’re working inside organizations gathering insights from the coffee-machine-chit-chats to the business talks at the CEO's desk. Then armed with a deeper understanding of the compagnies challenges we (re)design their brand identities.
NO SECRET SAUCE, JUST PASSION
Nemesis is a branding and business design firm.
Branding is an holistic approach from business to people.
Branding, aka what elevates your status from a company into a brand, comes prior business strategies, marketing plans, supply chain management or anything else. It’s the « metaphysical drive » that guides every decision on the inside of your company so that it projects its purpose on the outside in a coherent way.
So yeah we might pass off as lacking empathy, being pretentious or cocky, but we practice brutal honesty as our way to go beyond the surface, the smiles and half-truths… but with care.
We dig deep and that’s what works!
ARTICLES AND POSTS
The history of branding.
Do people trust what you have to say ?
Look how BIG is my !
Written by Yaël Pinchart & Sydney Funck
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